Senior Marketing Specialist

Company Overview

cbs APAC is a leading international consultancy headquartered in Heidelberg, Germany. We deliver high-end quality consulting and technology services to large industrial corporations that run SAP. For more information about our company, please visit our website at cbs APAC.

Job Summary

The Senior Marketing Specialist is responsible for planning, executing, and optimizing integrated marketing initiatives that drive demand, strengthen brand presence, and support business growth. This role works cross-functionally with sales, product, regional, and business unit (BU) teams to deliver measurable marketing outcomes across external marketing, digital channels, and content initiatives.

Position: Senior Marketing Specialist

Module: Marketing

Location: Kuala Lumpur, Malaysia

Job responsibilities:

External Marketing & Campaign Management

• Lead external marketing initiatives, including event management, sponsorships, and industry engagements.

• Coordinate cross-market campaign execution, ensuring alignment with business units (BUs) and overall business priorities.

• Manage end-to-end campaign planning and execution, from strategy and budgeting to launch, optimization, and performance reporting.

• Support and execute demand-generation programs designed to drive qualified leads and pipeline growth.

Cross-Functional Collaboration

• Collaborate closely with sales, product, and regional leadership teams to align marketing strategies with commercial objectives.

• Act as a key marketing partner to ensure consistent messaging and effective go-to-market execution across regions and channels.

• Translate business goals into actionable marketing plans with clear KPIs and measurable outcomes.

Digital & Social Media Marketing

• Manage digital and social media channels, ensuring consistent brand voice and effective audience engagement.

• Plan, execute, and optimize digital campaigns to increase awareness, engagement, and lead generation.

• Monitor performance metrics and use insights to continuously improve digital marketing effectiveness.

Content Marketing

• Develop and oversee content marketing initiatives, including campaign assets, thought leadership, and promotional materials.

• Ensure content aligns with brand positioning, customer needs, and campaign objectives.

• Collaborate with internal stakeholders and external partners to produce high-quality, impactful content.

Required Skills and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Minimum 3 years of relevant experience in Marketing.

• Proven experience in marketing campaign management, preferably in a B2B or cross-market environment.

• Strong understanding of demand-generation strategies, digital marketing, and content development.

• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign for the development and adaptation of marketing materials.

• Excellent command of English (verbal and written); Mandarin proficiency is an added advantage.

• Experience working closely with sales and product teams.

• Excellent project management, communication, and stakeholder-management skills.

• Data-driven mindset with the ability to measure and report on marketing performance.

ME: This is you

• An analytical and problem-solving consultant with the desire to develop your own skills and talents.

• An eloquent and extroverted person happy to support our pre-sales cycle.

• Passionate and determined while appreciating teamwork.

• Willing to take over responsibility and to make decisions.

• Able to lead a small team, with strong social and communication skills.

WE: That's us

• A great team of passionate consultants

• Strong personalities that are fair, open, and respectful to each other

• Attractive and competitive salary and package

• A company that continuously spends more than 6% of its revenue in the education of its employees

Interested in sharing the ONE passion?

We’d love to hear from you! Don’t hesitate to contact us by phone, email, or LinkedIn. We look forward to receiving your application documents, which should include your résumé (along with project descriptions), salary expectations, and references (if available). If you have any questions, please feel free to contact us.